If you’re having trouble getting responses on your emails, then it may be time to re-think your current strategy. Oftentimes it’s easy to get carried away sending constant emails or cold calls to your database, which can quickly cause you to lose trust and be ignored by potential leads.
We aren't a fan of cold calling and spam mail, it’s very ineffective and honestly, it can be pretty annoying. Inbound marketing can help elevate your email marketing strategy by providing potential leads with things they find valuable rather than directly selling to them. We serve the right content to your leads at the right time to further them down an effective marketing funnel turning them from leads to customers at a higher rate than most traditional marketing strategies.
WHY INBOUND MARKETING ELEVATES EMAIL STRATEGIES
Through an email inbound marketing strategy, we’re sending emails to people who have already expressed interest in your company and your services. We gather email addresses of prospective customers by serving them gated content that they find valuable, collecting form fills through your website, or through your very own newsletter. This eliminates the “cold call” aspect and makes it more likely that the emails you’re sending are being served to the right people at the right time.
Here are some ways inbound marketing can improve your email strategy:
- Enhanced content creation
- Audience segmentation
- Building trust and relationships
- Lead nurturing
- Utilizing opt-in lists
- Data-driven decisions
If you want to learn more about how we can help elevate your email marketing strategy, feel free to contact us.
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