Driving conversions means getting people to take action. Maybe you want them to click a button, filled out a form, or booked a meeting on a calendar. However you define your conversions, we can get you more of them.
As a metric, conversions mean that your visitors are interacting with your website in the way you intended, and it’s a great indicator that your visitors are moving down your funnel. At Antidote 71, we use many different tools and tactics to drive these conversions and deliver meaningful results in your business!
Beep-beep-boop-bop... We use marketing automation to automate repetitive tasks such as email marketing, social media posting, and even ad campaigns – not just for efficiency’s sake, but also to provide a more personalized experience for your customers. The technology behind marketing automation makes mundane, yet important tasks faster and easier to do!
Every action a prospect takes is another data point for your marketing strategy. It is actionable feedback that tells you exactly what they’re looking for – and what they aren’t. As helpful as this information is, manually tracking these behaviors is impossible. This is where marketing automation software comes in! We can help your business leverage these inputs across multiple channels to deeply understand their customers’ needs and deliver the right content at the right time.
Our workflows will help push qualified prospects to quality content, resulting in warm leads that can then be nurtured smartly into customers!
With sequences, we send a series of targeted and timed email templates to nurture your contacts. We are also capable of automatically creating tasks to remind you to follow up with your contacts. When someone replies to an email or books a meeting, they will automatically unenroll from the sequence. After setting up and using sequences, we can even segment your contacts with sequence enrollment properties!
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The goal of a landing page is to convert and build a repository of leads that can be nurtured with more personalized marketing campaigns using email, direct mail, paid ads, or other types of targeted marketing before those leads reach your sales team to make a purchase.
Landing pages have a sole purpose: to convert leads for your business. However, we can target those leads using a specific content offer on each landing page.
Even with the most organized customer relationship management system (CRM), it can be difficult to sort through leads based on their behavior. That’s where lead scoring comes in. Lead scoring is a process we use to rank contacts based on attributes and behavior.
This process for ranking allows us to sort through and identify your most valuable leads. With lead scoring rules, we are then able to separate out the best opportunities and turn visitors into customers!