An important service we offer is search engine optimization. This is the process of optimizing a website to show up in Google’s organic search results for target keywords. It’s a continual and long-term process that is imperative for websites of any shapes and sizes.
THE FOUR CATEGORIES OF SEO
In search engine optimization, there are four main categories: on-page, off-page, technical, and local SEO. Auditing and optimizing components in all four categories is the most beneficial way to set your website up for success.
On-page SEO deals with the elements that are seen by users directly on each page. This is one of the most important categories of SEO as Google uses this content to analyze and understand what your webpage is about and rank how relevant it is to a searcher’s query.
- Page titles
- Meta descriptions
- Internal/external links
The components of off-page SEO include elements that are not directly on your pages or website. Instead, these are elements that in some way point to or represent your brand or website, so we want these to be as positive as possible.
- NAP (listing management)
- Social Media
Technical SEO refers to the optimizations that make up the backend of your website. These will not be necessarily viewed by users but can make their experience more enjoyable. These elements also help Google crawl and analyze each page on your website.
- Page load speed
- Status codes
- URL structure
As the name says, local SEO works with the pieces of the website that help rank for local keywords. This will be especially important for small local business but can be beneficial for websites of any size.
- Local listing management
- Local reviews
- Address & phone number
- Local schema
IMPORTANCE OF SEO
With a full, comprehensive marketing campaign comes a paid and organic strategy. Search engine optimization is one of, if not the most, important pieces of organic marketing. Implementing a strategic SEO plan to compliment a paid marketing strategy can set your website and lead generation efforts up for short and long-term success.
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