Case Study: The People Perspective Playbook

category: HubSpot strategy & website migration

TRANSFORMING HR SERVICES INTO A SCALABLE SUBSCRIPTION MODEL

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INDUSTRY: HR Services

CLIENT GOALS: The People Perspective set out to launch a first-of-its-kind, subscription-based HR service. The real challenge was building a scalable platform to manage subscriptions, control access, and deliver a seamless experience.

RESULTS

We partnered with The People Perspective to design a HubSpot-powered solution that combined subscription management with on-demand customer support.

THE CHALLENGE

The People Perspective (PPL) was launching a brand-new business model: HR services as a subscription. Their vision was to provide on-demand support for organizations that need HR expertise, templates, SOPs, training videos and fractional HR assistance without the cost of a full-time hire.

To succeed, PPL needed a platform that could segment subscribers by payment level, control access to resources, manage monthly subscription resets and handle customer support inquiries seamlessly. They also wanted to track usage, accept payments and create a smooth experience for both subscribers and their internal team.

OUR SOLUTION

We partnered with The People Perspective to design a HubSpot-powered solution that combined subscription management with on-demand customer support.

SMART CONTENT & SEGMENTATION

WEBSITE MIGRATION & COHESION

HUBSPOT HELP DESK SUPPORT

SMART CONTENT & SEGMENTATION

We built smart content rules and dynamic lists to organize subscribers by tier and reset access each month. This ensures that every subscriber saw only the templates, SOPs and training videos relevant to their plan. Private content features within HubSpot provides an extra layer of control, creating a seamless and personalized experience.

WEBSITE MIGRATION & COHESION

To deliver this subscription model effectively, we rebuilt the PPL website in HubSpot using Power Theme modules. The result was a modern, cohesive site that integrates the subscription portal directly into the user experience.

ON-DEMAND SUPPORT WITH HUBSPOT HELP DESK

For customer support, we implemented HubSpot Help Desk as the backbone of their operations. Subscribers can reach out via call, chat or email, and every request is logged in HubSpot. This gives the entire PPL team visibility into past tickets and active issues, enabling consistent, cross-team support without missing a beat.

THE RESULTS

With this setup, The People Perspective successfully launched a scalable subscription model that allows them to serve clients of all sizes. Subscribers now enjoy a tailored experience with access to the right resources for their plan, while the PPL team benefits from streamlined operations and centralized support.

This HubSpot-powered system improves subscriber satisfaction and also lays the foundation for long-term growth. PPL now has a modern website, a powerful subscription management process and a support system built to scale alongside their business.

100% SEAMLESS INTEGRATION

4 SUBSCRIPTION LEVELS

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CLIENT PERSPECTIVE

"The team at Antidote 71 GETS IT. They did their research, asked thoughtful questions, and are experts in their industry. And that is what you would expect of a vendor. What you also get with the Antidote 71 team, that you may not expect, is customer service that goes beyond that definition. They are personable, funny, attentive, and relatable. As you can imagine, creating and implementing a new service model is a heavy lift. And I felt like they were with me and supportive every step of the way. Although we came across Antidote 71 because of their expertise with HubSpot, we will continue to use their entire suite of services, even outside of HubSpot support, because of who they are and how they show up."