Rolling out new processes in your CRM can feel risky. Will that workflow fire the way you expect? Will your new properties play nicely with your existing data? Until now, the only way to know for sure was to test carefully–or cross your fingers and push changes live.
That’s where standard sandboxes come in.
Why Sandboxes Matter
Think of a standard sandbox as a “safe playground” for your CRM. It’s a replica of your HubSpot setup where you can test, tweak and experiment–without affecting your real data or active customers.
Some of the most common ways teams use sandboxes include:
- Switching to HubSpot from another CRM and testing your setup before going live
- Building your tech stack and making sure data flows correctly across systems
- Experimenting with automations (like workflows, forms, lists or emails) before they ever touch a real lead or customer
With the new standard sandbox, you get more than just a playground. You get a launchpad.
What’s New: Safer Testing, Smarter Launches
The updated standard sandbox gives you two powerful benefits:
1. An enhanced copy of your CRM setup
You’ll see how your changes will behave using a realistic version of your production environment. That means less guesswork, fewer surprises and more confidence.
2. Deploy to production
When you’re happy with your setup, you don’t have to rebuild everything from scratch. The new deployment feature lets you move supported assets directly into your live HubSpot account–fast, accurate and hassle-free.
What You Can Do in a Sandbox
Here’s how teams are already using sandboxes to move faster:
- Preview schema changes: new custom properties, associations or pipelines before they go live
- Build and test automations: from nurturing workflows to automated marketing emails–without risk
- Experiment with lists and forms: refine segmentation and lead capture strategies
- Import sample records: see how updates will play out with real data
And when it’s time, you can deploy your new assets into production with just a few clicks.
More Confidence, Less Cleanup
We know rolling out changes in a live CRM can cause headaches if things don’t work as planned. Sandboxes eliminate that risk. With features like the Deploy Wizard, you’ll also be able to:
- Review every change before it goes live
- Spot and resolve conflicts between sandbox and production
- Ship updates with confidence knowing they’re tested and ready
No more crossed fingers. No more late-night rollbacks.
Who Gets Access
The new standard sandbox is now in public beta and available to customers with any of these Enterprise hubs:
- Customer Platform Enterprise
- Content Enterprise
- Marketing Enterprise
- Ops Enterprise
- Sales Enterprise
- Service Enterprise
The Bottom Line
With HubSpot’s new standard sandboxes, you can test boldly and launch safely. Whether you’re migrating, building or optimizing, sandboxes give you the freedom to experiment without the fear of breaking what’s already working.
It’s the easiest way to go from *idea* → *test* → *production*—all inside HubSpot.
