There's a new avenue for experimentation and optimization within HubSpot's Marketing Hub Professional. Users now have the power to harness workflows in a unique way, enabling the random splitting of enrolled records into equally proportioned groups.
This exciting feature opens up a world of possibilities for meticulous testing and refining your marketing strategies, available exclusively to Marketing Hub Professional users. Dive into the future of marketing experimentation with us as we explore this new feature's potential and practical applications.
How Does it Work?
To get started, access the workflows editor within your HubSpot Marketing Hub Professional account. Within the editor, add a branch to your workflow and opt for the "based on a random percentage" feature. This is where the magic happens.
Next, determine the number of branches you need based on the specific segments you want to create. The enrolled objects will be intelligently divided evenly among each of these branches. For example, if you set up a branch with two options, it will distribute the population in a 50/50 ratio.
Now comes the exciting part. With your branches all set up, you can craft distinct journeys for each branch cohort, tailoring the content, channels and tactics to your experiment's objectives. This newfound flexibility empowers you to run comprehensive tests, measure results and refine your marketing strategies with unmatched precision. So, step into the world of data-driven marketing innovation with HubSpot's Marketing Hub Professional, and witness the transformative impact of this remarkable feature.
Why it Matters
In the ever-evolving landscape of marketing, efficiency and agility are paramount. Before the advent of this new feature, creating random segments in workflows often demanded cumbersome workarounds, such as coding or relying on complex lists and property manipulation. These barriers inhibited marketers' capacity to swiftly test, analyze and refine their workflows, hindering their pursuit of optimal business outcomes.
Now, the introduction of this groundbreaking functionality is set to redefine the way marketers operate. It offers a streamlined solution to a long-standing problem, enabling marketers to experiment with different channels and tactics easily.
If you’d like to learn more about this feature, check out the Hubspot based article below.
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