Introducing property change events, offering unprecedented insights into how your data changes within the CRM.
What Is It?
Property change events track and record changes to object properties, capturing valuable metadata such as:
- Timestamps: When the property value was changed.
- Initiators: Who or what triggered the change (e.g., a user, an integration).
- Previous Values: The value of the property before the change.
- Current Values: The current value of the property.
Why This Matters
- Enhanced Reporting: Gain deeper insights into data trends and identify patterns in how your data evolves.
- Improved Customer Journey Analytics: Understand how customer interactions and data changes impact their journey through the customer lifecycle.
- Powerful Segmentation: Create highly targeted segments based on property change history, such as customers who recently updated their contact information or deals that have undergone significant changes in their stage.
- Advanced Automation: Trigger automated workflows based on specific property changes, such as sending personalized emails when a deal stage changes or notifying sales reps when a contact updates their phone number.
How It Works
- Track Changes: Currently, the system automatically tracks changes to up to 25 properties per object.
- Access Event Data: Utilize the captured event data within your reporting, segmentation and automation workflows.
- Leverage Metadata: Analyze timestamps, initiators, previous values and current values to gain deeper insights into data changes.
Who Can Access This Feature?
This powerful feature is exclusively available to users on the Enterprise Customer Platform and Marketing Hub Enterprise plans.
Contact Antidote 71 today to learn how we can help you harness the power of property change events and unlock new levels of data-driven insights for your business.
Disclaimer: This blog post is for informational purposes only and should not be considered financial or investment advice.
We hope this blog post provides valuable insights into this exciting new HubSpot feature. Stay tuned for more updates on the latest marketing trends and technologies!
