Video content remains one of the most powerful tools in marketing, but traditional video editing can be time-consuming, costly and technically challenging. HubSpot’s latest update, Video Remixing, aims to change that. This AI-powered feature allows users to repurpose their video assets into shareable, marketing-ready clips effortlessly with minimal effort.
What is Video Remixing?
Video Remixing is an AI-powered video clip creator and transcript-based video editor designed to help marketers and content creators repurpose long-form video content. Whether you have product tutorials, webinars, customer testimonials or other video assets, you can now automatically generate short-form content for social media, blogs, emails, ads and more without requiring advanced video editing skills.
Why Does This Matter?
Traditional video editing tools require specialized skills and significant time investments. For many businesses, that means outsourcing to video editors (which adds costs) or skipping video content altogether (limiting engagement opportunities).
With Video Remixing, anyone on your team can quickly generate high-quality video clips from existing content. This feature makes it easy to:
- Repurpose webinars into bite-sized, engaging social media clips
- Turn product demos into polished marketing assets
- Generate short, attention-grabbing ads without hiring a video editor
- Streamline content creation for omnichannel marketing efforts
By leveraging AI, businesses can maximize the ROI of their video assets while reducing the time and budget required for editing.
How Does It Work?
HubSpot has made the process simple and user-friendly:
- Navigate to Content > Remix in your HubSpot account.
- Click Start Remixing and then Add Content.
- Choose "Video" as your starting content type and upload your video file.
- Once the file is processed, click the + (plus) icon to create new marketing assets.
- Select "Clips" to generate video shorts.
- Customize the content by refining attributes like captions, length and aspect ratio.
- Click Generate to let AI create your clips.
- Review the clips and, if needed, edit them further in HubSpot’s new video clip editing app, where you can:
- Adjust the length of each clip
- Add captions for better accessibility and engagement
- Change the aspect ratio to optimize for different platforms (e.g., TikTok, Instagram Reels, YouTube Shorts)
Who Can Access This Feature?
This feature is available to users on:
- Professional Customer Platform
- Enterprise Customer Platform
- Content Pro and Content Enterprise Plans
As an agency committed to keeping you informed about the latest marketing tools, we’ll continue to track product updates like this to help you stay ahead in the ever-evolving digital landscape. Stay tuned for more insights and tips on how to make the most of HubSpot’s latest innovations! 🚀
