All HubSpot users can now utilize four newly updated ad attribution filters, offering a more transparent depiction of their contacts’ journeys.
How Does It Work?
- Navigate to Marketing > Ads
- Click on the dropdown near the top next to “Attribution Reports” to view the new ad attribution filters
Why Does it Matter?
- HubSpot empowers customers to comprehend the journey of their contacts. With an overhaul of the attribution system, there have been enhancements to the speed of data being received and simplified the understanding of the attribution filter overall.
- Exploring the full funnel ROI of advertising campaigns is a key feature of the Ads tool. HubSpot current ad tracking enables you to identify customers with ad interactions on their contact records. By merging this data with analytics, the attribution filters illustrate the path your contacts followed while engaging with your ads.
To further your overall HubSpot knowledge, check out one of our latest blogs!
