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Rich MackeyAug 21, 2023 3:30:00 PM

HubSpot Launches Native SMS Beta

HubSpot just announced a paid public beta of a native version of one-to-many SMS campaigns for U.S. markets. While the product isn't as fully formed as some 3rd party integrations, it's promising that a native HubSpot solution is actively in beta and out of the  "theoretical" space.

HubSpot SMS Screen Example

 

So what's available (and not) in this Beta? 

What's Available:

  • One-to-Many Messaging
  • Create, Manage and Send SMS campaigns natively in HubSpot

 

What's Not Available (yet):

  • Automation - (HubSpot notes this is coming)
  • One-to-One Messaging
  • MMS Messaging
  • Inbox Integration
  • Ability to reply or have a 2-way conversation
  • Ability to use an existing number

While the service is a little pricey ($75/month for the first 1,000 messages + $15/month for a 1,000-message add-on). Third-party services are generally in the $7 - $10 price range for 1,000 messages.

See more on HubSpot's Pricing for SMS on their Pricing Page.

You'll need to go through a registration process (which they note can take a few weeks) and be assigned a number before you can begin using the public paid beta. 

We're looking forward to seeing more in this area as HubSpot continues to develop the product.

HubSpot SMS Knowledgebase Article

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Rich Mackey

Working both client-side and agency-side, Rich has a broad expertise across multiple disciplines. Lately he’s been diving deep into SEO & digital lead generation.

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