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Antidote 71Jan 30, 2024 5:00:00 PM1 min read

HubSpot Launches Marketing Calendar Usability Improvements

Keeping every campaign, content piece, and social post aligned and on track just got easier! HubSpot's new usability improvements to the Marketing Calendar are designed to simplify and enhance the way marketers plan and oversee their activities. Here’s a quick rundown…

New Features For Better Planning

 

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  • List View: This feature offers a monthly overview of all events, making it easy to track multiple activities. The List view provides a clear, scrollable list of each event, ensuring nothing gets missed in a busy calendar.
  • Increased Calendar Height:Now, you can see more events at a glance without constant scrolling. This change offers a cleaner, more comprehensive view of your monthly marketing activities.
  • Re-arranged Buttons: HubSpot has optimized the layout for ease of use. The date switcher buttons are now next to the Month/Week/Day view options, while the "Save view" button has moved to the right side of the page, next to a resized "Create task" button.

Why it Matters

The Marketing Calendar is essential for keeping marketing teams on the same page, especially as the number of marketing channels continues to grow. These updates address the challenges of managing a dense and diverse array of information, ensuring that the calendar remains a vital tool for effective decision-making.

Preparing for Future Growth

As new channels and assets emerge, the scalability of the Marketing Calendar becomes crucial. These improvements show HubSpot's commitment to evolving with the needs of marketers, ensuring the tool remains vital in the ever-changing digital marketing landscape.

Who Can Access These Updates?

These updates are available to Marketing Pro and Marketing Enterprise users, demonstrating HubSpot's dedication to enhancing user experience and efficiency.

At Antidote 71, we know firsthand the importance of efficient tools in digital marketing. HubSpot's new update is an exciting step in making marketing planning and execution smoother. But this isn’t where it stops – explore our blog for more HubSpot insights!

 

 

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Antidote 71

The antidote 71 team contributed to this blog post.

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