Recently, Hubspot introduced a new AI assistant to aid in subject line generation for marketing emails. This aid allows faster and easier ways to write subject lines to your emails. The AI assistant is powered by email insights and best practices from Hubspot, enabling you to generate subject lines without prompting.
How can you utilize this tool?
By Navigating to the subject line field within the settings tab, click the “Generate” button next to the subject field. This will display a few options to choose from. You can generate more headlines from your preferred subject line option by clicking the “More like this” button next to the selected subject line.
It’s also important to note that if your email copy is below 400 characters, you have the option to prompt the tool to generate a better subject line. You can do this by clicking the “Personalize” button within the subject field. You will then have a field to describe your email while also allowing you to include already existing subject line content.
Why does it matter?
Utilizing this new AI assistant helps you write compelling, interesting and attention-grabbing subject lines for your marketing emails. This helps improve your email open rate while also increasing your productivity, allowing you to focus on the more critical tasks rather than being stuck on what to put in the subject line.
If you’d like to learn more about this feature, check out the article below.
https://app.hubspot.com/whatsnew/2318230/all?search=Subject&productUpdateId=13899258
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