Creating landing pages just got a lot smarter and a lot more on-brand.
HubSpot has expanded its AI-powered landing page tool so you can now use your own custom templates when generating a page. That means no more one-size-fits-all designs or mismatched layouts your AI-generated pages can now look and feel exactly like the rest of your site.
What’s New
Previously, AI-powered landing pages only worked with HubSpot’s default templates. While useful, it meant businesses often had to spend extra time customizing the design to match their branding.
Now, you can:
- Choose any existing template in your portal when generating a landing page with AI
- Automatically get on-brand copy and images inserted into your chosen layout
- Go from concept to publish-ready landing page in minutes
Why It Matters for Marketers
This update isn’t just about convenience, it’s about brand consistency and speed.
With your own templates:
- Every AI-generated page aligns with your design system, fonts and color palette
- You eliminate the post-generation redesign step, saving valuable time
- You can focus on refining messaging and offers instead of wrestling with layouts
It’s a win for both design teams (who get fewer “last-minute landing page” requests) and marketing teams (who can launch campaigns faster).
How It Works
- Create a new landing page in HubSpot.
- Select the AI content generation option.
- Pick one of your existing templates from the dropdown.
- AI will generate copy and images based on your inputs, then automatically insert them into the template.
- Review, tweak and publish.
Who Can Use It
This feature is available for:
- Professional and Enterprise Customer Platform users
- Content Pro and Content Enterprise users
Our Take
We love this update because it makes AI truly practical for landing page creation. Instead of starting with a generic design and manually adjusting everything, you can now go from idea to live, branded page in a single flow.
For our clients, this means:
- Faster campaign launches
- Tighter brand alignment
- Less reliance on designers for routine landing pages
If you’re not already using custom templates in HubSpot, now’s the time to build them. So when you need a page fast, AI can do the heavy lifting and keep it on-brand.
