HubSpot has introduced a new product update: AI A/B testing for landing pages. As a Platinum Partner agency, we continuously seek tools that enable our clients to make more intelligent and effective decisions. Let’s explore what this feature entails and its significance.
What Is It?
HubSpot’s AI A/B testing feature allows you to optimize landing page performance through AI. Specifically, this tool helps you test alternative copy for your landing pages (excluding dynamic page content), giving you actionable insights to improve lead generation.
Why Does It Matter?
A/B testing has been a staple of digital marketing for good reason; it’s one of the most dependable methods to identify effective strategies for your landing pages. Adjustments to headlines, calls to action, body text or even small tweaks can produce significant results. This is where HubSpot’s AI A/B testing can help facilitate the process by providing data-driven recommendations on what to test.
How Does It Work?
Using this feature is as simple as it is powerful. Here’s a quick rundown:
- Initiate the Test: In the landing page editor, click 'Test' from the side navigation, then select 'A/B test with AI.'
- Choose a Suggestion: Review the AI-generated suggestions for alternative copy and select the one you’d like to implement on the page.
- Automated Setup: HubSpot will automatically apply the change, name the test and launch it for you. Don’t worry. You can still edit the page or rename the test if needed.
- Monitor Results: As with traditional A/B testing, you can measure performance and declare a winner once sufficient data has been collected. This process remains entirely within your control, with AI handling the heavy lifting upfront.
Who Can Use It?
This exciting feature is available to Content Pro or Content Enterprise subscription users. You can start testing immediately if you’re already leveraging these HubSpot tiers.
Ready to Optimize?
If you’re a current HubSpot user, we encourage you to explore this new feature and see the results for yourself. And if you’re not yet leveraging HubSpot’s powerful tools, Antidote 71 can help you get started. Let’s make your marketing smarter, your landing pages more effective and your leads more qualified.
Need guidance? Contact us today to learn how we can support your marketing efforts with HubSpot and beyond.
