HubSpot Update: Embed HubSpot Videos on any CMS or External Email

You can now embed HubSpot-hosted videos on any CMS or external email platform thanks to HubSpot’s latest update. You can use a simple copy-paste embed code and track its performance in HubSpot.

That means you can:

• Embed videos on external websites like WordPress or Shopify

• Include videos in emails sent through other platforms

• Track performance (views, plays, engagement) back in HubSpot

All without re-uploading or hosting your videos elsewhere.

Why This Matters

In the past, using HubSpot-hosted videos outside the platform was clunky. To embed a video on your website or an external email, you had to:

• Upload it to a third-party platform

• Or download and re-upload it somewhere else

This meant duplicating work every time you wanted to share a video outside HubSpot. This new update helps alleviate that and makes HubSpot a single source of truth for your video performance, even when your content lives across several platforms.

This is especially useful for teams that:

• Use external CMS platforms like WordPress or Shopify

• Send emails outside of HubSpot

• Want better visibility into how video content performs

It’s a small change in functionality, but a nice step towards better content tracking in HubSpot.  

How It Works (Step by Step)

Step 1: Access Your Video Library

1. Navigate to Content > Video in HubSpot

2. Find the video you want to embed

3. Click the three dots and select View details 

Step 2: Generate the Embed Code

1. Click the Share icon in the top right

2. Choose how you want to embed:

   1. CMS tab for websites

   2. Email tab for external email platforms

3. Click Copy code 

Step 3: Embed on Your Website (CMS)

1. Paste the embed code into your CMS (WordPress, Shopify, etc.)

2. Publish your page 

The embed includes:

• A responsive video player that adjusts to screen size

• Optional structured data (JSON-LD) for SEO benefits

• Built-in HubSpot tracking (if tracking code is installed)

Important:
To properly track analytics, your site needs the HubSpot tracking code installed.

Step 4: Embed in External Emails

1. Copy the email embed code

2. Paste it into your email platform 

Since most email clients don’t support video playback directly, HubSpot automatically:

• Inserts a thumbnail image

• Links it to the hosted video

This keeps the experience clean while still tracking engagement.

Platform Notes (WordPress & Shopify)

For teams using common CMS platforms:

• WordPress

  • Use a Custom HTML block to paste the embed code 

• Shopify

  • Add the embed via:

    • Rich text editor (Add video)

    • HTML editor (</> option)

    • Or a Custom Liquid template for more advanced use cases 

Important Considerations

A few things to keep in mind:

• Video analytics  are only tracked if the HubSpot tracking code is installed on your site

• Embedded videos still count toward your portal’s video limits

• You’ll need Advanced Video Features enabled to use embeds

Who Gets Access?

This feature is available to:

• Content Hub Professional

• Content Hub Enterprise

Our Take

This simple yet effective update makes it easier to host videos on HubSpot comfortably. Video is a big part of most marketing strategies, but tracking performance across platforms has always been fragmented. This brings things back into one system.