HubSpot Launches Native SMS Beta

HubSpot just announced a paid public beta of a native version of one-to-many SMS campaigns for U.S. markets. While the product isn't as fully formed as some 3rd party integrations, it's promising that a native HubSpot solution is actively in beta and out of the  "theoretical" space.

So what's available (and not) in this Beta? 

What's Available:

• One-to-Many Messaging
• Create, Manage and Send SMS campaigns natively in HubSpot

What's Not Available (yet):

• Automation - (HubSpot notes this is coming)
• One-to-One Messaging
• MMS Messaging
• Inbox Integration
• Ability to reply or have a 2-way conversation
• Ability to use an existing number

While the service is a little pricey ($75/month for the first 1,000 messages + $15/month for a 1,000-message add-on). Third-party services are generally in the $7 - $10 price range for 1,000 messages.

See more on HubSpot's Pricing for SMS on their Pricing Page.

You'll need to go through a registration process (which they note can take a few weeks) and be assigned a number before you can begin using the public paid beta. 

We're looking forward to seeing more in this area as HubSpot continues to develop the product.

HubSpot SMS Knowledgebase Article