HubSpot Adds Custom Templates to AI Landing Pages

Creating landing pages just got a lot smarter and a lot more on-brand.

HubSpot has expanded its AI-powered landing page tool so you can now use your own custom templates when generating a page. That means no more one-size-fits-all designs or mismatched layouts your AI-generated pages can now look and feel exactly like the rest of your site.

What’s New

Previously, AI-powered landing pages only worked with HubSpot’s default templates. While useful, it meant businesses often had to spend extra time customizing the design to match their branding.

Now, you can:

• Choose any existing template in your portal when generating a landing page with AI
• Automatically get on-brand copy and images inserted into your chosen layout
• Go from concept to publish-ready landing page in minutes

Why It Matters for Marketers

This update isn’t just about convenience, it’s about brand consistency and speed.

With your own templates:

• Every AI-generated page aligns with your design system, fonts and color palette
• You eliminate the post-generation redesign step, saving valuable time
• You can focus on refining messaging and offers instead of wrestling with layouts

It’s a win for both design teams (who get fewer “last-minute landing page” requests) and marketing teams (who can launch campaigns faster).

How It Works

1. Create a new landing page in HubSpot.
2. Select the AI content generation option.
3. Pick one of your existing templates from the dropdown.
4. AI will generate copy and images based on your inputs, then automatically insert them into the template.
5. Review, tweak and publish.

Who Can Use It

This feature is available for:

• Professional and Enterprise Customer Platform users
• Content Pro and Content Enterprise users

Our Take

We love this update because it makes AI truly practical for landing page creation. Instead of starting with a generic design and manually adjusting everything, you can now go from idea to live, branded page in a single flow.

For our clients, this means:

• Faster campaign launches
• Tighter brand alignment
• Less reliance on designers for routine landing pages

If you’re not already using custom templates in HubSpot, now’s the time to build them. So when you need a page fast, AI can do the heavy lifting and keep it on-brand.