New Company Health Score Builder: A Game-Changer

HubSpot has introduced a new tool designed to improve how customer success teams manage and understand their customer base: the Company Health Score Builder. This new feature empowers businesses to proactively identify customer trends, opportunities and potential risks.

What is the Company Health Score Builder?

The Company Health Score Builder allows you to assign weights to specific contact properties and activities, aggregating them into a single, actionable score for each company. This score is displayed prominently on the company record, providing a clear snapshot of customer health.

Why Does it Matter?

Customer success teams often grapple with a wealth of customer data without a clear way to leverage it effectively. The Company Health Score Builder transforms raw data into actionable insights, helping you:

• Prioritize customer interactions: Focus on customers who need the most attention.
• Predict churn: Identify customers at risk of leaving.
• Uncover growth opportunities: Discover customers ready for expansion.
• Measure the impact of customer success initiatives: Track the effectiveness of your efforts.

How Does it Work?

Setting up a Company Health Score is straightforward:

1. Define health statuses: Determine thresholds for at-risk, neutral and healthy customers.
2. Select eligible companies: Choose which companies will be included in the scoring process.
3. Create scoring rules: Assign weights to contact properties and activities contributing to the overall score.
4. Preview and launch: Review the score before activating it to ensure accuracy.
   
   

Once live, the health score will be calculated for all eligible companies based on existing data. The score and corresponding health status will be displayed on the company record for easy reference.

Key Benefits

• Improved customer segmentation: Create targeted campaigns based on health scores.
• Enhanced customer retention: Proactively address customer issues before they escalate.
• Increased revenue: Identify upsell and cross-sell opportunities.
• Data-driven decision-making: Make informed choices based on real-time insights.
  
  

HubSpot's Company Health Score Builder is a valuable addition to the platform. It empowers customer success teams to deliver exceptional experiences and drive business growth. It's currently in development, and you can request to join the public beta now!