Comparing campaign performance in HubSpot just got slightly easier. You’ll no longer have a headache when checking in on your campaigns, because HubSpot just launched a new campaign analysis tab.
In this article, we’ll give you a quick rundown of what’s new and how it works.
Before this update, trying to compare multiple campaigns led to lots of scrolling and missing things you should’ve easily caught.
The new Analyze tab changes that. You can now compare multiple campaigns side by side across different reporting categories. It also has filters to select exactly which campaigns and date ranges you want to look at.
This isn’t a huge update but we’re a fan of any update that helps make viewing data easier.
A cleaner reporting experience means you're spending less time hunting for numbers and more time actually acting on them.
The Campaign Analyze tab is available through Marketing Studio or your campaigns listing page.
You'll need to opt into the beta first, which you can do directly through HubSpot's product updates page.
It's currently available for Marketing Hub Professional and Enterprise users.
If campaign reporting is something your team looks at regularly, and you’ve been frustrated with the experience then yes. It's a low-effort opt-in for a noticeably better experience. Give it a try and let us know if you agree.