Meet Breeze: HubSpot’s AI Powerhouse for Smarter, Faster Work

AI isn’t the future of marketing and operations anymore; it’s already here. And now, HubSpot is putting that power directly into your hands with Breeze. Whether you want to automate tasks, create custom AI agents or get real-time help from an intelligent assistant, Breeze makes it simple to scale your work without adding complexity.

What Is Breeze?

Breeze is HubSpot’s built-in AI engine that helps teams work smarter across their entire CRM.
It includes two core components:

• Breeze Assistant – an AI copilot for creating workflows, summarizing CRM records, drafting content, building pages and more.
• Custom AI Agents and Assistants – specialized, custom bots you can create or customize in Breeze Studio to handle tasks, support your team and elevate your customer experience.

This isn’t a standalone app or complicated integration. It’s AI built right into the tools your team already uses every day.

Why Breeze Matters

Breeze isn’t about replacing human work; it’s about removing the friction that slows teams down. It’s a hybrid AI team approach. 
With Breeze, you can:

• Automate routine tasks like data entry, lead routing and conversation handling.
• Empower your team with context through summaries and instant insights.
• Scale your customer support with custom-built AI agents.

Every feature is designed to save your team time and give them space to focus on the work that truly matters.

What Can You Do?

1. Access Breeze from your HubSpot account by navigating to Breeze > Overview.
2. Launch Breeze Assistant to create workflows, summarize CRM data or generate content.
3. Visit the Breeze Marketplace to explore pre-built agents and assistants designed to solve common business needs.
4. Use Breeze Studio to customize or build your own agents, no coding required.
5. Monitor usage and performance from the Dashboard tab.

Whether you’re getting started with AI or building more advanced automation, Breeze is flexible enough to meet your team where they are.

Build Your Own AI Agents

One of the most powerful parts of Breeze is Breeze Studio, a visual builder that lets you create AI agents tailored to your business.

You can:

• Customize how and when an agent responds.
• Connect it to CRM data for more relevant interactions.
• Automate repetitive tasks with human-level precision.

And because these agents live inside HubSpot, everything stays connected.

Get Started with Breeze

Breeze is available across all HubSpot products and plans, making AI accessible to every team.

To start:

• Head to Breeze Overview in your HubSpot account.
• Try out Breeze Assistant or download a pre-built agent.
• Explore Breeze Studio to build something of your own.

This is more than a new tool, it’s a new way to work. With Breeze, AI becomes a trusted part of your daily workflow.