Marketing Email Bounce Management

HubSpot will be making some important updates regarding their Email Tools this November. They will be removing the following features from Marketing > Email > Email Tools:

• Adding hard bounced contacts to an existing list.
• Exporting contacts who have unsubscribed or bounced.

What This Means

for You

While these features will no longer be available, effective ways to manage your email lists and keep track of contact statuses remain.

To add hard bounced contacts to an existing list:
1.    Navigate to the desired list you wish to modify.
2.    Add the following filter: Email hard bounce reason

 

To export contacts who have unsubscribed or bounced:

• Create a list filtered by contact property “unsubscribed from all” to understand whether a contact is unsubscribed from all emails.

• Create a list filtered by one of the opt status options (Contact > Email Subscriptions) and then select the subscription type you would like to view to understand whether a contact is subscribed or unsubscribed from a specific subscription type.