Email marketing remains a powerful tool for reaching and engaging with your audience. However, the size of your emails can significantly impact their delivery, open rates and overall effectiveness. HubSpot’s recent rollout of marketing email size improvements aims to address these challenges by helping you create smaller, more efficient emails.
Email size plays a crucial role in its delivery and performance. Larger emails are more likely to encounter problems during transmission, and those exceeding 102 KB may be subject to "clipping" by email clients like Gmail, which can truncate your content and reduce its impact.
HubSpot's drag-and-drop editor now incorporates features developed to reduce email size without compromising on design or functionality. These changes include:
Email size optimization is a critical factor in successful email marketing campaigns. You can create smaller, more efficient emails that deliver better results by leveraging HubSpot's new optimization tool. Start using the tool today and experience the difference for yourself.