The beginning of the year is always a hectic time for companies, which makes it easy to miss important HubSpot product updates. That’s why we’ve compiled four of our favorite product updates that you may have missed to start 2026.
Our criteria for selecting these updates involved testing and reviewing each to ensure relevance and helpfulness. It’s important to use the updates we compiled to save time and reduce friction by streamlining your workflow.
HubSpot now includes a video editor directly inside the Social composer. You can trim clips, crop for different aspect ratios, add captions or overlays, and place branding without leaving the platform.
Short-form video continues to drive organic reach, but the need for multiple tools to publish slows the entire workflow. Moving basic editing capabilities into the composer reduces tool switching and can save you time in a pinch.
This isn’t meant to replace professional editing tools. If you’re already producing high-quality videos externally, you’ll continue to do so. But for teams who need to make quick adjustments, fix formatting issues or get shorter clips out the door, this feature will reduce friction and time.
A new audio enhancement toggle that removes background noise and improves clarity inside HubSpot’s video editor.
Bad audio is one of the fastest ways to lose viewers, and one of the hardest things for non-technical teams to fix. This update solves that problem without requiring additional software, plugins or production skills.
If your video has distracting background noise, yes, it’s worth using.
It does a fairly decent job of filtering out most irregularities, but it isn’t a fix-all.
Your video audio will be of higher quality if you focus on reducing noise during recording. But if you need a quick fix, this should be able to handle most issues and does a decent job of isolating voices.
An update that simplifies basic contact-only imports. Instead of routing through the advanced import flow, users can now upload simple lists in a few clicks.
Most imports are small and simple:
For teams handling event lists, webinar registrants, SDR follow-ups, or segmented campaigns, this is a meaningful time-saver.
It’s not flashy, but it’s useful. Reducing friction around simple operations is exactly the type of improvement that compounds over time and tends to go unnoticed until you need it. Little updates like this make the platform feel less heavy and more accessible, especially for non-technical users.
HubSpot now lets you segment contacts by how much of a video they’ve watched. The segmentation filter uses the highest percentage of time watched per contact, even across multiple view sessions, enabling separation of light engagement from high intent.
Video has evolved into a real buying signal. If someone watches 75% of a product demo, explainer or webinar highlight, they’re meaningfully more interested than someone who played the first 5 seconds. Until now, those differences have been invisible in HubSpot. With this update, video consumption becomes actionable, letting you tailor follow-up and personalization based on intent rather than generic views.
This is a small update with outsized operational value. Teams using video in their funnel, especially for product education, can now treat engagement as a true signal rather than a vanity metric.
It won’t replace a dedicated video analytics platform if you need finer granularity, but for most marketing and sales workflows, this makes video behavioral data far more usable inside HubSpot.
None of these updates is headline-grabbing on its own, but that’s not really the point. If you work in HubSpot long enough, you start to notice that the features people appreciate most aren’t the splashy ones. They’re the ones that let you work faster, make better decisions or get something out the door with fewer steps.