HubSpot Lead Gen Lab Notes | Antidote 71 Marketing

Data Quality Property Insights in Custom Report Builder

Written by Antidote 71 | Oct 19, 2023 12:15:00 AM

In the ever-evolving world of data-driven decisions, obtaining clearer insights has become crucial. With HubSpot's latest update, you can access data quality property insights directly within the custom report builder property info modal for your contact, company, deal and ticket objects. Let's dive deeper into this update and explore why it's an invaluable addition to your reporting toolkit. 


How Does it Work?

 

To access the property info modal, simply open a custom report, hover over a property and select the three-dot menu to find the property info option. In this view, you'll discover additional insights on the property, including any issues it may have and a direct link to the data quality command center. This link offers more context, such as an overview of property update sources over time, allowing you to make more informed choices in your reporting.

 

Why it Matters 

When it comes to crafting reports, the choice of properties and data availability can be a challenge. This update addresses this issue by providing data quality tools that offer context, helping you understand properties better, including their sources and data volume. It's about streamlining your reporting process for more effective decision making. 

Check out the Hubspot Knowledge Base article below to learn more about custom reports.

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