Keeping social media accounts active requires regular re-authorization, but keeping your permissions secure shouldn't require manual re-configuration. HubSpot has updated its reconnection workflow so that your carefully set account permissions stay intact even after a token expires.
When you reconnect a social media account after its OAuth authorization token expires, HubSpot now automatically restores your existing Account Access settings. Previously, re-authenticating an expired connection would reset access permissions to the default "Everyone," exposing sensitive accounts to unintended team members. Now, your configured access levels are preserved seamlessly.
Saves Administrative Time: Super Admins no longer need to audit and re-adjust access settings across every social channel following a quick account re-authorization.
Protects Multi-Brand Portals: Keeps regional or division-specific social accounts strictly partitioned so team members can't accidentally publish to the wrong channel.
This setting update works silently in the background:
Navigate to Social Settings: Go to Settings>Marketing>Social in your HubSpot portal.
Locate Expired Account: Look for any connected account showing an expired token warning.
Click Reconnect: Follow the standard OAuth prompt to log into the social network and authorize the connection.
Automatic Restoration: Once redirected back to HubSpot, your previous Account Access rules will be re-applied automatically without requiring any manual toggling.
Note: Brand-new social channels being connected for the very first time will still default to "Everyone," which you can then customize as needed.
This is available for Marketing Hub Professional and Marketing Hub Enterprise.
Routine account maintenance should never break your permission strategy. By preserving Account Access settings through reconnections, HubSpot ensures that your social channels remain secure, structured and restricted to the right people at all times.
This update saves time and keeps your account permissions the way you set them, so you do not have to worry about making fixes after reconnecting a social account. It also helps prevent the wrong people from getting access, which is especially useful if you have multiple teams or brands. Overall, it makes managing social accounts a little easier and removes one more manual task from your list.